Social Media Paradigms: Facebook, Twitter, and Google Plus
Some people have asked me about Google + and how it fits into the scheme of things. While it isn’t quite mainstream yet, as far as third party apps and convenient posting, it is getting very popular. (by mainstream I mean I can’t automagically post to it from Hootsuite)
The key to the differences is the direction of the relationship and how you interact with folks.
Facebook: You and I are going to see each other’s posts.
Twitter: I want to see your posts. Look at mine if you want.
Google: I’m going to share my posts with you. Share yours if you want.
Of course they all have various privacy settings that vary in different ways. That’s too much to go into here, I just wanted to put up these three paradigms as food for thought.
Acrobat Connect – My Employee of the Month 5/2011
My employee of the month for May is Adobe Acrobat Connect. (Ok so the fact of the matter is that AAC really only did one thing this past month, but it did that one thing so smooth, and was such a timesaver, that it gets the cred for this month.)
Acrobat Connect window and options
What is it?
Adobe Acrobat Connect is a screen sharing, online meeting app. You load up some stuff on your machine (minimal, and I’m on a Mac) and then you have a meeting. You then share a web address and somebody can go to that web address, put in their name, and enter the meeting. The free version only allows you to share it with one other person, but for my purposes that is enough.
I’ve used AAC years before to help show people how to do things in Photoshop or Illustrator. I would get one of those “How do I???” phone calls and instead of stumbling around describing screens I would just fire up AAC, send the caller the website via chat or email, and then show them on MY SCREEN. It was the best way I ever found to show somebody how to work the Pathfinder in Illustrator or what the heck a Gaussian Blur is in Photoshop.
How do you use it?
But last week I used it in a way that I never thought of before. I had a client in Arizona. He needed business cards to promote his new site practice (Sam Lample professional counseling at samunderstands.com ). We had gone back and forth about 3 times with revisions, and versions to find the right business card. After version three I remembered my long-lost friend AAC. I opened it up, shared Illustrator with Sam and made changes to his business cards while he watched and commented. What would have taken several emails back and forth took several minutes over Skype.
Sam didn’t need to be a part of the service, set up an account, or even register. He just visited a web page, requested permission to enter the room, and it was done.
AAC has other features like a chat, running notes, file sharing, etc. But for simple and fast screen sharing, it does just what I need well.
Tadalist – my employee of the month
As a freelancer, I’m on my own to manage projects, invoice my customers, repair the equipment, etc. I couldn’t do the stuff I do without a small army of apps to help me out, so I’m going to start posting about the Employee of the Month around here.
This month it’s Tadalist.
Tadalist is a free product from 37signals, the makers of Basecamp, Backpack, Highrise, etc. I think I might just let it speak for itself here.
Screenshot of a sample list in tadalist
Many times I do web work that might not be noticeable to my clients at first glance. I might spend a day setting up Google Analytics, installing WordPress plug-ins, optimizing the graphics they gave me so they load faster on the web, fiddling with DNS, proofreading their past blog posts for typos or editing them to enhance their SEO. At the end of the day, my client might ask “What did you do on my site today?!” and all I have to tell them is blah blah HTML blah blah CSS plugin conflict blah blah blah.
Enter Tadalist.
I can make a checklist in English and share it with my client via email. They can get in to see it, edit it, and watch progress via RSS or by returning to the list. They can add to the list without setting up a user account & password! Now if my client wonders what is going on today, or how much is left until launch, all they have to do is check the tadalist. It also has a sweet looking iPhone interface, so its worth adding to your homescreen.
Be sure to email it to yourself before you share it as a backup, and good luck keeping a clear and open communication with your clients. They’ll thank you for it!
Non-Profit Communications Summit
People in the non-profit world (or as Tom Suddess calls “For Impact”) often ask me about facebook and blogs.
Do we need to be on facebook?
Do we need a blog?
What would we put on it if we did?
How can our church get news out to our congregation?
In an effort to help everyone in the area come together and help each other with these questions, we’re putting on the Non-Profit Communications Summit.
The Non-Profit Communications Summit will be held Wednesday, February 16th from 8:00 a.m. – 12:00 p.m. at Gattitown in Evansville, Indiana. The cost is $10 per person, which goes to pay for your breakfast and lunch at Gattitown (required).
We will begin the breakfast buffet and registration at 8:00 a.m.
After a brief welcome and introduction, we will split up into table groups of various topics such as websites, WordPress, Twitter, Facebook, email newsletters, print media and more. We will have three table group sessions from 8:30-11:30 so you can come and learn about three different topics in the morning.
Lunch will be served at 11:45.
After lunch we will still have the facility until 3:00, so ad hoc gatherings can still take place. I’m thinking of doing an Evernote training session or some other meetups if people are interested. (GTD, free resources for non-profits, etc.)
Many non-profits think they can’t afford a consultant to help them with their communications needs. NPComm gives them a chance to spend a day with experts and other non-profits to share and collect tips and best practices for fund-raising, volunteer recruitment, and communications.
You can RSVP on the Facebook event page, or email me – Dan [at] creativeiscreative.com – if you’d like to RSVP, volunteer to be a table moderator, or whatever else.
Follow and post developments on twitter with the tag #NPComm
Visit the Facebook event page here.
Visit the article over at the Social Media Club of Evansville here.
Useful Tools v.1 – Dropbox
I haven’t written about it here, but I am a serious advocate for having good backups in redundant places. I use Dropbox [affiliate link] for my most important stuff because it runs automagically in the background and doesn’t count on me to run it every day. You basically pick a folder on your hard drive to be your Dropbox, and then that folder lives in an almost constant sync with the Dropbox cloud.
Dropbox is also a good solution for sharing files. I share a “Homeschool” folder with my wife. Any time she needs something scanned or some worksheets printed, I make sure they are scanned into the shared folder. When she goes to teach History, all she has to do is open up her Dropbox/Homeschool/History folder and the files that I scanned and saved in my Homeschool folder are mirrored on her machine. She opens them and prints them without needing to download them from email or find them on my computer (that may be with me at a coffee shop or in a meeting with a client.)
I spent the last three years working on a huge collaborative writing/study project with a guy in rural Kentucky, about 3 hours from me. Every week we’d post our writing to each other and often his email would bounce or just plain fail. When we started using Dropbox, I’d get a Growl notification whenever I got his doc and he’d get one on his desktop when my work was available. It was extremely easy and didn’t involve confirmation of a semi-dependable email.
More and more third-party apps are mixing with Dropbox which is making it even more useful. Plaintext by HogBaySoftware is a great text editor for iOS which lets me write notes of huge proportions on my iPhone (with my bluetooth keyboard, not on that little touch screen!) and JotNot also allows you to send your images to your Dropbox for easy archival or sharing.
Their cost tiers are pretty useful for me at this point, because you get a couple GB free and you can get 250mb free for every person that joins with your affiliate link.
But there is a way that Dropbox falls short, and there is a supporting app in my workflow that fills in the gap. I’ll post how Evernote blesses my workflow next.
Keyword Passwords to Avoid Hackers
With the recent Gawker hack and then the LinkedIn warnings to change my password after that, I thought I’d share my foolproof password system. I don’t trust programs to save my passwords for me and I don’t use the same password on every website.
For my password I use a single keyword.
Here is how it works: I picked a single compound word, like coffee-cup. Now on every website, whenever it needs a password, I use my keyword with the first four letters of the domain in the middle as my password. Add some caps and numbers to spice it up.
Here are some samples using the above keyword but spelled with a zero instead of an “o” and 33 instead of the “ee” in coffee:
Google Account: C0ff33googcup
Yahoo: C0ff33yahocup
Dropbox: C0ff33dropcup
You get the idea. Pick a way of spelling your keyword so that you have a capital letter and a number and you’re all set. For best results, change up your keyword at the start of every quarter and you’ll have great success.
On LinkedIn
